Stylistic Analysis of an Advertisement

Stylistic Analysis of an Advertisement The text I decided to analyze is an advertisement taken from British edition of Cosmopolitan magazine (11/2007). The advertisement introduces new cosmetology product for men.Advertisement is a genre of newspaper style proper. Main purpose of advertisement is to sell the product and to make money. First they inform you they are introducing new product and they try to persuade you indirectly to buy it by using headline, emotionally colored words and syntax. In this case, Company Clarins promotes new product called Skin Difference, which makes shaving easier, slows down the growth of the beard and softens the skin. The name of the product 'Skin Difference' suggests that your skin will get smoother and softer when using this product. Language is presenting ['Clarins introduces Skin Difference, the best way to get kissed every day.'], convincing ['Bison Grass, Purslane, Chinese Ginger and Avocado help protect and moisturize while promoting firmer, more youthful-looking skin.'],Cosmopolita n (magazine)believable ['What's more, Skin Difference targets the entire face to smooth, soften and revive dull skin.'], and also instructive. ['One pump of the double-vial bottle delivers a unique formula that's exceptionally rich in powerful plant extracts.'] Language has a conotative function, because it is supposed to address and influence the reader to buy a product. It can directly address the reader. 'Big difference you'll both notice.' Purpose of pointing is to emphasize and to make it more persuasive.Cosmopolitan readers are girls and women aged 15 - 35. Although product is for men, advertisement is for women. Women are the target audience, because it is usually them who buy cosmetics for men. This affects the language too. Language addresses women, because it is them who want 'to slow stubble growth' of their boyfriends/ husbands and they want men to have 'smooth and soft skin' when 'kissing...

Scholasticism Term Paper Example | Topics and Well Written Essays - 2500 words

Scholasticism - Term Paper Example The Meaning of Scholasticism Scholasticism is a term that is used to refer to an approach or method of instruction or study which was employed early education among schoolmen who were known as scholastics (Coakley and Andrea 2004). This approach to scholarship was used during the medieval times. Scholasticism as an education method lasted from about the year 1100 to 1500. In was common among early universities in Europe. Through Scholasticism, critical thought about scholarly concepts was achieved. This mode of education was employed to defend various theories, dogma and concepts in education. In addition, Scholasticism was used to communicate or articulate concepts in education between the educators and learners or among learners themselves (Coakley and Andrea 2004). More notably is the fact that Scholasticism emanated from schools which taught religious concept or the study of theology. This approach was used in Christian schools and universities within the British monarchies. Scho lasticism became popular at the time and was considered the most effective way of presenting religions material and discussing concepts on Christianity and religion in general. Scholasticism as a method of learning however had attributes or characteristics that were different from theology and even philosophy. This is because unlike theology and philosophy, Scholasticism form of instruction allowed educators and articulators of religious material to employ dialectics in their mode of reasoning. This means that Scholasticism promoted the extension of religious knowledge through a critical thinking process which ended with inference about specific topics. Scholasticism played a central role in achieving comprehension of religious material and ideas that seemed contradictory (Coakley and Andrea 2004). This was achieved through a process of analytical interpretation of concepts and ideas in religion with a view of developing a reasoned justification on the distinction which existed amon g religious ideas, concepts and beliefs. Scholasticism was employed in religious studies within classrooms where concepts in religion that were disputed were discussed, thought upon to result into inferences and convincing distinction among concepts and ideas (Qualben 1936). Application of Scholasticism The topics that were discussed within the Scholasticism mode of study were taken from the cultural and religious values and the traditions of the scholars. After the topic was decided upon, question was designed to present an argument for a critical and procedural discussion. Suring the processes of study, opponents of the arguments first presented their responses on the question. This was followed by arguments and counterproposals which were focused at refuting the claims of the opponents. This demonstrated that Scholasticism laid an elaborate emphasis on a dialectical approach to study. The effectiveness of this approach to study attracted the attention of other disciplines of stud y. With time and the growing population of Scholasticism, it was also employed in studying concepts and understanding phenomena in other fields of study as well. Since Scholasticism was now applied in various fields or disciplines of scholarship, it became a program. This program was then used as a tool for

Report on CAN Bus Technologies Essay Example | Topics and Well Written Essays - 1750 words

Report on CAN Bus Technologies - Essay Example In the wake of which Intel delivered the first CAN chip, the 82526. Shortly thereafter, Philips Semiconductors introduced the 82C200 CAN controller On the academic front where larger universities and research labs obtained more computers during the late 1960s, experiments were started to meet the demand of setting up communication links between these computers so that the data could be shared swiftly with least interruptions and without other undesirable delays. Hence the development of Ethernet at XEROX PARC 1973-75[4], and its subsequent deployment followed by the seminal paper - "Ethernet Distributed Packet Switching For Local Computer Networks" in 1976 by Metcalfe and Boggs. By early 80s, the flux of Dos based computers in the Industry, where resources such as Disk space and Laser printers were dear, triggered the need to share them along with the data over the channel that could be easily adjusted. In other words these were the early attempts made to provide a solution to meet the demand of sharing resources and smart delivery system and transferring data over affordable physical wiring. Of which only Novel Netware could provide a relatively feasible solution with an operating system that could put 40 computers in a network sharing data and the resources over the same wiring network. By 1992, when many vendors used their technologies, only compatible to their own equipments, to produce solutions by setting up communication links between two or more devices, no one could convince the other to form an open system that was compatible in general, the need to found a user's group to standardize the different solutions forced Holger Zeltwanger to bring together users and manufacturers to establish the 'CAN in Automation' (CiA) international users and manufacturers association. Since no standard protocols existed to transfer or receive data at either end of the communication channel provided by various vendors, the foremost job of CiA was to set up the specifications of the CAN Application Layer (CAL). And by 1993, Bosch led a European consortium to design a test project with communication protocols- a step towards setting up a compatible system for internal working of productions cells: the CANopen. The system aimed at providing a framework for programmable systems, devices to suit the systems, interfacing between various components and the application profiles. This facility enabled the industry to exploit it in the printing devices, medicals devices and many more. By early 1990s efforts were made to develop a communication profile to address the layers that dealt with the applications at communicating ends. 'DeviceNet' and 'Smart Distributed System' (SDS) were developed. These were the higher layers and the focus of these

Select two topics from the list and critically discuss how they Assignment

Select two topics from the list and critically discuss how they contribute to the effective operation of the Human Resouce Manag - Assignment Example An economic downturn also affects the reward system of the firm where the human resource management has to figure out a way to reduce the costs of rewards and still keep employees motivated (Ere.net. 2013). Economic Downturn: No business operates in isolation and is very sensitive to the outside environment. As an economy goes into a recession there is a significant decline in economic activity, a slowdown in industrial production, a decrease in consumer spending, loss of jobs, and a reduction in real income. For example Sherry FitzGerald a leading Irish residential and commercial estate agent was significantly affected by the recession as the volume of transactions in the residential market fell by 40% and their capital value fell by 50% ( Top of Form Roche, 2011). Bottom of Form . Due to this downturn, the Human Resource Management all of a sudden finds itself in the midst of problems encompassing all of its functions. It needs to reduce workers, ensure it maintains the motivation of the survivors, completely redesign jobs, and also try to gain the few opportunities that recession presents to the various firms. During the downturn of an economy, the human resource management must strive to maintain a balance between the interests of the employees and the organization as a whole. This scenario greatly affects the efficiency of the HR as it is faced with increasing constraints. Due to a decrease in economic activity, the management faces a decline in the HR budget and the main priority of the firm is to reduce production costs. Downsizing becomes the norm as companies critically review the allocation of their resources. Sherry FitzGerald however, did not initiate a redundancy policy right away, but decided that its chief HR policy would be to offer job protection and security. Salary cuts, recruitment embargo, career breaks and flexible working hours were offered to the staff and it was claimed that redundancies would be kept to the minimum. However, the comple x economic situation threatened HR with more problems as all the steps it had taken until now were not very effective in decreasing the cost. Thus, redundancies were seen as unavoidable and 31 employees were laid off. Cuts in salaries and reduction in fringe benefits was implemented once more. Layoffs put up a challenge for the HR departments, as they try to keep the existing employees motivated and appropriately trained. Reduced staffing levels and funds, and psychological problems faced by the employees during this hard time make the work of the HR difficult. All the events faced by the HR department of Sherry FitzGerald challenged its efficiency as many of their policies were not very effective in reducing costs and helping the firm through recession. However, by involving the staff and trying very hard to compensate its workers, it gained the support of its employees and was able to live through the hard times (Dtz Sherry Fitzgerald (Firm), 2010). The economic recession of 2007 created uncertainty for the American businesses and many are still hesitant in investing. According to the Bureau of Economic Analysis, corporate spending is increasing and GDP is expanding; but companies are still hesitant to hire again (Charles et al 2010). Many companies have also cut spending for the current employees, and won’t increase wages, benefits, and investment in hiring and training

An experiment to obtain Zinc Oxide from Calamine Essay Example for Free

An experiment to obtain Zinc Oxide from Calamine Essay This will be repeated until the weight of the test tube with its contents is identical. E. g. 1st reading= 17. 24g, 2nd reading= 17. 18g, 3rd reading=17. 15g, 4th reading=17. 15g The underlined readings are identical; consequently I would stop and record these readings. I would do it like this because when the readings are the same it means that the reaction has stopped and there is no need to go any further. This is done for every amount. Fair Test There are many things that can be done to keep this experiment a fair one. Firstly the same test tube must be used as all of them have different weights. The amount of time you leave the test tube on the Bunsen burner is also crucial, as it would not be a fair test if you left one test tube in the heat longer than the others. You must measure the amount of mineral wool you put in the test tube so that you can deduct that and the weight of the test tube to get your result. Errors will be kept to a minimum with the use of digital weighing equipment. Preliminary work My preliminary work consists of an experiment titled Obtaining Copper Oxide from Malachite. Malachite is a mineral that contains copper. In the experiment we heated the Malachite in an attempt to obtain Copper Oxide. From the experiment I acknowledged that as the mass of Malachite increased so did the mass of Copper Oxide. The experiment was extremely similar to this experiment, thus I would expect the same to happen in this case. Therefore, in this experiment, the more Calamine that is used the more Zinc Oxide that will be produced. It doesnt take a genius to work that out though. -7- Jack Mariner Chemistry Coursework Results: Chart 1 Reading Amount of Calamine (g) Amount of Zinc Oxide produced (g). Shown above are the results from the experiment and below is a graph plotted from these results. -8- Jack Mariner Chemistry Coursework Graph 1 is a bar chart showing the amount of Calamine used, plotted against the amount of Zinc Oxide produced. Although this graph may look pretty, it is not very useful. From just using these results, it is difficult to explain and understand the graph, so something else is needed: The theoretical amounts. Chart 2. No. of readings Amount of Calamine (g) Theoretical amount of ZnO Predicted (g) Actual amount of ZnO Produced (g). These theoretical amounts have already been calculated. To add these to the graph like on the next page will help us to analyse the results in more detail. -9- Jack Mariner Chemistry Coursework Now this graph is worth looking at. It shows the theoretical amounts of Zinc Oxide produced, plotted against the actual amount of Zinc Oxide produced. So theoretically, in perfect conditions, with a perfectly fair test in practise, the theoretical results would be achieved. My experiment however wasnt done in these conditions, which is why the results do not resemble each other perfectly. -10- Jack Mariner Chemistry Coursework Graph 3 is a line graph, which I feel shows the information more clearly. From it you can see that the theoretical amounts are similar to the actual amounts of Zinc Oxide produced, however there is room for a lot of improvement. For instance, reading 2. This was done using 1. 5g of Calamine. Something definitely went wrong here because it is so out of proportion to the other results. Due to the obvious mistake I took the liberty of requesting a glimpse of another groups results, to compare with mine and to see their result for 1. 5g of Calamine. Chart 3 Reading Amount of Calamine (g). Actual amount of ZnO Produced (g) Other Group Comparison of ZnO Produced (g) From Chart 3, you can see that my results are in fact relatively similar to the other groups results that I have compared with. The reasons for the differences are probably due to spillages or how concentrated the substances were, etc. Analysing the Results To analyse my results I shall look back at them individually. Chart 1 shows only my results. These were very pleasing because they were nearly as I predicted. At this stage I wasnt aware of any anomalous results as the relationship between them looked good. I am still satisfied with my results but would like to redo the test for 1. 5g of Zinc Carbonate. This would give better results to analyse and to draw a conclusion from. The second chart, Chart 2, showed the theoretical amounts. I included these into my experiment so that I could see how accurate my results were. Comparing with another group is good, but their results could also be wrong. Comparing with these theoretical results would show me immediately the accuracy of my results. I have drawn the graph on the next page to demonstrate this. -11- Jack Mariner Chemistry Coursework So the graph is really a way of measuring your accuracy. To do this I worked out the percentage (%) yield. This was done by using the equation; % yield = actual amount theoretical amount From the graph you can see that the majority of my results were very accurate. I have done readings 2 and 4 in a different colour because they are obviously wrong. They both have a percentage yield of over 100%, which is impossible. The reason for this is probably due to contamination and impure Calamine. These two readings are therefore anomalous results. Chart 3 shows that my results are actually fairly similar to those from the other group. Apart from the obvious experiment error in reading 2, the thing that catches my attention most is the fact that my results are all higher than those from the other group. This could be resulted from a number of things, for example the use of different pieces of equipment, or the stopwatch counted seconds at slightly different rates, consequently that group leaving the test tube under the heat for a longer period of time. Or on the other hand these results maybe higher then the compared groups results as a complete coincidence. -12- Jack Mariner Chemistry Coursework Conclusion From graph 3, you can see that my hypothesis is of high quality stating that I predicted a graph with strong positive correlation. This was almost a perfect prediction. My conclusion really for this experiment is that as the amount of Calamine increases so does the amount of Zinc Oxide produced from this. Theoretically this is done proportionately, but actually anomalous results interfere, leaving the results strongly related with strong correlation as apposed to a theoretical graph with perfect correlation. Evaluation I consider this experiment to be a success. The plan was followed very well and the results were of good quality. The measurements were done accurately, and a fair test was achieved. The procedure used was also a very fair and efficient one. Although the experiment was a success, I am still bothered by the fact that anomalous results occured in my experiment. I think that the reasons for these results were because of time limitations. We had very little time to accomplish this task successfully, so mistakes were inevitable. The improvements, which could be made in doing this experiment, are to have a longer time to do the experiment so that isnt done making careless mistake and if mistakes were made, there would be enough time to redo what was needed. Secondly more high tech equipment could be used to get more reliable and accurate results. Also, an essential thing is for the Calamine used to be pure. This is important because impure calamine could react at a different rate to more pure Calamine. This would have a huge bearing on the final result. Lastly, more readings could have been taken. This would lead to averages being taken giving better results.

Essay --

Retinitis pigmentosa is a genetic disorder that causes blindness in the people that are affected by it. I chose retinitis pigmentosa because my grandmother has this genetic disorder. The disorder is very costly on those who have it. The disorder has robbed my grandmother of the life she wanted. She is no longer able to do the things she once was. She is legally blind, cannot drive, and has trouble getting around crowded areas. Retinitis pigmentosa was discovered by Doctor Donders in 1857. Retinitis pigmentosa is a very serious disorder in how it occurs, its signs and symptoms, its prevalence, and how its treated. Retinitis pigmentosa is caused by damage to the retina of the eye. The retina is the light sensitive layer of tissue at the back of the eye. The retina focuses images in the brain and then sends them via electrical signals up to the brain. The retina is a very important part of the eye to help a person see. What is affected in the retina from this disorder are the rods in the eye. The rods allow a person to see in the dark. Retinitis pigmentosa slowly causes the rods in the eye to deteriorate over time. Retinitis pigmentosa also can cause the cones in people’s eyes to deteriorate. If a person’s cones deteriorate first, then the person first develops blindness in the center of their eye and they lose some of their color vision. This form of retinitis pigmentosa is much rarer than the form that deteriorates the rods in the eyes. Retinitis pigmentosa can be caused in a person in numerous ways. It normally runs in families, however, it can also be caused from a mutation. We believe my grandmother developed the disorder from a genetic mutation, as no one else in my family has ever had the disorder or has developed it as of... ...al health. Wearing sunglasses to protect your eyes also slows the affects, as sunglasses put less strain on the retinas. Quitting smoking at any point in life can help preserve retinal health. Smoking has been linked to retinal damage. The prognosis for those with retinitis pigmentosa is they will live just as long as a normal person. Early death is not linked to retinitis pigmentosa. The only problems that the person will have are vision problems. Each person has a different experience with retinitis pigmentosa. No one case is like another. The genetic disorder retinitis pigmentosa is very serious. It is very complex, as it has multiple ways to be inherited. The symptoms are serious and handicap the victims for life. It is very prevalent in society, and there is no treatment. Future research into this debilitating disorder will offer hope to those affected by it.

Bridgestone/Firestone, Inc Company Overview Essay -- essays papers

Bridgestone/Firestone Company Overview Bridgestone/Firestone, Inc., a subsidiary of Bridgestone Corporation, was formed in 1990 when Bridgestone U.S.A. merged with The Firestone Tire & Rubber Company. In addition to manufacturing tires, Bridgestone/Firestone produces a variety of products including air springs, building materials, synthetic and natural rubber, and industrial fibers and textiles. The Nashville, Tennessee-based company has over 38 QS9000/ISO9000 Certified production facilities throughout the Americas, along with numerous international facilities throughout the world. Firestone's company philosophy is derived from a blend of Japanese and Americans methods, with a focus on providing quality products. In the words of the former leaders of Bridgestone and Firestone, Bridgestone/Firestone strives to "Serve Society with Products of Superior Quality" and to be the "Best Today ? Still Better Tomorrow." Bridgestone/Firestone is best known for it's production of tires (more than 8,000 different types and sizes), which account for more than 75 percent of its annual revenues. As a leader in world tire technology, Firestone utilizes research and development centers in three countries and testing centers around the world to help develop, manufacture and market tires for almost every kind of vehicle. (Bridgestone/Firestone Profile) Strengths Bridgestone/Firestone finds much of its strength in having "one of the richest tire makers in the world as its parent" (Chappell, 09/11/00). Bridgestone Corporation has been around since 1931 and has established itself as a well-known international manufacturer of tires, rubber products, automotive products, chemical products, sporting goods, and other products (Bridgestone Annual Report, 1999). The resources and prestige of having Bridgestone as a parent gives Firestone an extra edge in the market. One of Firestone's biggest strengths is the fact that Firestone's passenger vehicle trade is not the critical part of Bridgestone Corp's world profit picture. Roughly 60% of Bridgestone's North American profits came from the sale of heavy-duty truck tires. Firestone has a 16% share of that market, and the Bridgestone brand holds another 6.5 percent share. Another strength for Firestone is its well-established brand name. According to an Automotive News reporter, the Firestone brand is "posi... ...ndsay. Automotive News, September 11, 2000 v75 i5893 p47. "Firestone's Non-Ford Customers Show Little Concern Over Recall." Chappell, Lindsay. Automotive News, September 25, 2000 v75 i5895 p8. "More Firestones for Honda Civic" "3 suppliers may sell tires for next Explorer." Automotive News, Sept 4, 2000 v75 i5892 p8. "The tire flap: behind the feeding frenzy." Business Week, October 16, 2000 i3703 p126. Firestone Tire Recall Legal Information Center, http://www.firestone-tire-recall.com Grimaldi, James V. and Caroline Mayer, Washington Post, "4 Former Firestone Workers Deposed," August 24, 2000, pE01. Hess, David. National Journal, September 16, 2000 v32 i38 p2896. "Firestone's Other Tire Debacle." "A Company Under Fire: Did Firestone do Enough to Protect Its Own Workers?," Newsweek, September 18, 2000 p30. "Ford, Fireston knew of tire problems for years." United Press International, September 29, 2000 p1008271u8435. "Testimony Indicates Abuse at Firestone," United Press International, August 14, 2000 p1008226u6557. Wilson, Amy. Automotive News, September 4, 2000 v75 i5892 p8. "Labor Unions Unrest Adds to Bridgestone/Firestone's Problems" Bridgestone/Firestone, Inc Company Overview Essay -- essays papers Bridgestone/Firestone Company Overview Bridgestone/Firestone, Inc., a subsidiary of Bridgestone Corporation, was formed in 1990 when Bridgestone U.S.A. merged with The Firestone Tire & Rubber Company. In addition to manufacturing tires, Bridgestone/Firestone produces a variety of products including air springs, building materials, synthetic and natural rubber, and industrial fibers and textiles. The Nashville, Tennessee-based company has over 38 QS9000/ISO9000 Certified production facilities throughout the Americas, along with numerous international facilities throughout the world. Firestone's company philosophy is derived from a blend of Japanese and Americans methods, with a focus on providing quality products. In the words of the former leaders of Bridgestone and Firestone, Bridgestone/Firestone strives to "Serve Society with Products of Superior Quality" and to be the "Best Today ? Still Better Tomorrow." Bridgestone/Firestone is best known for it's production of tires (more than 8,000 different types and sizes), which account for more than 75 percent of its annual revenues. As a leader in world tire technology, Firestone utilizes research and development centers in three countries and testing centers around the world to help develop, manufacture and market tires for almost every kind of vehicle. (Bridgestone/Firestone Profile) Strengths Bridgestone/Firestone finds much of its strength in having "one of the richest tire makers in the world as its parent" (Chappell, 09/11/00). Bridgestone Corporation has been around since 1931 and has established itself as a well-known international manufacturer of tires, rubber products, automotive products, chemical products, sporting goods, and other products (Bridgestone Annual Report, 1999). The resources and prestige of having Bridgestone as a parent gives Firestone an extra edge in the market. One of Firestone's biggest strengths is the fact that Firestone's passenger vehicle trade is not the critical part of Bridgestone Corp's world profit picture. Roughly 60% of Bridgestone's North American profits came from the sale of heavy-duty truck tires. Firestone has a 16% share of that market, and the Bridgestone brand holds another 6.5 percent share. Another strength for Firestone is its well-established brand name. According to an Automotive News reporter, the Firestone brand is "posi... ...ndsay. Automotive News, September 11, 2000 v75 i5893 p47. "Firestone's Non-Ford Customers Show Little Concern Over Recall." Chappell, Lindsay. Automotive News, September 25, 2000 v75 i5895 p8. "More Firestones for Honda Civic" "3 suppliers may sell tires for next Explorer." Automotive News, Sept 4, 2000 v75 i5892 p8. "The tire flap: behind the feeding frenzy." Business Week, October 16, 2000 i3703 p126. Firestone Tire Recall Legal Information Center, http://www.firestone-tire-recall.com Grimaldi, James V. and Caroline Mayer, Washington Post, "4 Former Firestone Workers Deposed," August 24, 2000, pE01. Hess, David. National Journal, September 16, 2000 v32 i38 p2896. "Firestone's Other Tire Debacle." "A Company Under Fire: Did Firestone do Enough to Protect Its Own Workers?," Newsweek, September 18, 2000 p30. "Ford, Fireston knew of tire problems for years." United Press International, September 29, 2000 p1008271u8435. "Testimony Indicates Abuse at Firestone," United Press International, August 14, 2000 p1008226u6557. Wilson, Amy. Automotive News, September 4, 2000 v75 i5892 p8. "Labor Unions Unrest Adds to Bridgestone/Firestone's Problems"